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All MARKETING AUTOMATION NEWS CASE STUDIES MARKETING BASICS
This business was missing opportunities to convert website visitors into leads. There was some sporadic and limited social media marketing but community building and lead generation had to be improved. Lack of direction coupled with no structured integrated marketing strategy saw only one-in-five sales-ready leads being converted.
A campaign was developed to plan and promote a series of webinars and downloadable white papers through email marketing, social media marketing, social selling via employee engagement and website pop-ups. Content management and Marketing Automation built a process across sales and marketing to identify and allocate leads to the sales team and recycle warm leads back into the funnel.
Lead scoring is a feature used in Marketing Automation or advanced CRMs to identify the people who’...
Mobify Implementation sees growth, increased productivity and better business alignment with Marketi...
With less than 6 weeks, a leading Global IT Integrator wished to attract CIOs from leading companies...
Do you know – That using Marketing Automation is not just an asset for your bottom line on sales, i...
In a world where sales and marketing processes are becoming increasing sophisticated, Sales teams ne...
Marketers get obsessed with marketing strategies and tactics and forget the basics. Marketing is and...